Cheers to Beers

A blog dedicated to bringing you some history and reviews of your favorite brews

Friday, March 31, 2006

A Canadian Classic


Blue is the best selling beer from Labatts which was established in 1847 in London, Ontario. Labatts was purchased by Interbrew a belgian brewery in 1995 . The name Blue originated from Labatts support of CFL team the Blue Bombers in Winnipeg back in 1951 and the name stuck. Blue claimed top spot in the Canadian beer market in 1979 and holds that honour til this day.
Labatts has many sponserships most notably Hockey Night in Canada, Labatts Blue was also the main sponser of English soccer team Nottingham Forrest from 1992-97.

Blue is a pilsner and does has a stronger smell then other canadian beers.
The taste is light and can be drank by the mouthful. The look is very plain and not at all eye catching. Will I have another? A Canadian icon yes of course.

Cheers to Beers Rating


Taste: B- Smell: C+ Look: C Mouthful: B- Repeat: B-


Overall: B-

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